Nywow O Background
Nywow O is an Asian beauty and cosmetics company on a mission to perfect every inch of its customers’ skins. Xu Xidi is the face of the brand. However, the company does not appeal to customers only through celebrity partnerships but also through the quality of its products.
To date, this brand has invested more than five years of research into its products and conducted over 2,000 expert-led tests. These high standards and procedures ensure that each time customers use Nywow O items, their skin’s health and well-being are enhanced.
Nywow O derives its name from the goddess of creation—Nuwa. The ‘y’ stands for yes as an affirmation that boosts confidence, ‘wow’ is for creating miracles, and O represents the full cycle of life and return to the origin, which guides Nywow O’s commitment to stability and the use of natural ingredients.
The company’s range of products is designed to meet all the skin care needs of women at different stages of their skincare journeys. Nywow O’s skin marvel segment houses rejuvenating serums, moisturizers, and cleansers.
Under cosmetics, customers will find self-care essentials such as aromatic candles and face masks. There are specialty collections that include vegan and organic-friendly options, too. Nywow O also offers personalized consultations to help customers with their skincare rituals.
Loyalty Issues Show Up In Quest To Satisfy Customers
Nywow O’s sole mission is to perfect every inch of skin and provide an exceptional customer experience while at it. However, as the brand strived to satisfy customers, challenges with loyalty came up, requiring Nywow to look for a customer loyalty program solution that would help streamline this area of the business.
Why Nywow O Needed A Loyalty Program Solution
Before settling on a loyalty program to implement on their website, Nywow O set some goals and objectives they wanted to achieve by setting up this solution. The goals included the following.
1. Increase Website Registrations, Explore New Groups, and Boost Sales
For Nywow, it was important to increase the number of new website registrations and explore new customer groups. The overall target was to boost sales, a key revenue driver.
2. Enhance the Company’s Brand Image and Establish an Industry Presence
By setting up a customer loyalty program, Nywow O aimed to enhance brand awareness to customers and stake its claim in the beauty industry.
3. Enroll Customers Into a Rewards Program, Issue Points, View Point Balances, and Redeem Points:
The brand hoped that partnering with a loyalty program solution would help attract customers to sign up for it. Nywow O needed a solution that would allow them to issue points to customers, allow customers to check point balances, and let them redeem.
Loloyal Solutions Used by Nywow O
Nywow O’s founder was one of the e-commerce industry experts Loloyal sought advice and input from during the product’s development stage. As such, there was an in-depth knowledge of Loloyal’s features. After comparing with other solutions on the market, Nywow O chose Loloyal and adopted the following solutions to reach its goals.
1. Instagram Follower Reward
To build a community on Instagram and increase the number of buyers, Nywow O offered an Instagram follow reward. Each customer who followed the cosmetics and beauty brand on Instagram was immediately credited with 250 points. Furthermore, customers also earned three points for every RM1 spent on the Nywow O site.
2. Custom CSS Feature
Nywow O found the Loloyal custom CSS function to be particularly useful in creating a branded membership sign-up form. On seeing the form, which was aligned with the Nywow O brand colors and messaging, the company hoped to interest more customers in joining its loyalty program. On this form, Nywow O offered more information to customers on what the loyalty program entailed and the perks they would get.
3. Shopify POS System
For Nywow O, the loyalty program needed to extend to customers who shopped at their brick-and-mortar stores. Loloyal’s Shopify POS system allowed for seamless connection of the offline and online points function. With this, in-store visitors could sign up for the membership program and get rewarded when they reach specific milestones.
Order Quantity Increases Alongside Loyalty Program Membership
The changes Nywow O experienced after implementing Loloyal’s rewards program on its online store and offline store via the Shopify POS system were positive. This beauty and cosmetics brand managed to grow loyalty program member numbers, encourage shoppers to buy more and almost double its Instagram page following. Below is a breakdown of each result achieved by Nywow O with help from Loloyal.
1. +15,088 Membership Growth
Once the customer rewards program was up and running on the Nywow O online store and physical shop, more customers were incentivized to enroll in it. The brand managed to register 115,088 new members to its loyalty program within a short time of partnering with Loloyal.
2. Order Quantity Increased by 12,800 Units
Increased brand awareness and following on IG helped to boost customer traffic, which resulted in an increase in order quantity. Beauty and skincare enthusiasts flocked to the Nywow O website and offline brand to buy, sign up for the membership program and spend to earn points. The number of items ordered increased by 12,800 units.
3. Program Members Increased their AOV by 55%
Customers who opted into the Nywow O membership program increased their spending over time with the realization that every RM1 spent earned them three points. Seeing more appreciation from the brand and delighted to be part of a VIP club, program members grew their average order value (AOV) by 55%.
4. 36% Higher Redemption Rate
Another positive finding for Nywow O’s team was the fact that after two years of using Loloyal, the redemption rate for the company’s rewards program had increased by 36%. Customers who have redeemed their points successfully are more likely to spread the good word about the company, attracting more customers and incentivizing them to sign up for the loyalty program.
5. Near 2x Instagram Following
Asking program members to follow the brand on Instagram in exchange for 250 loyalty points had a positive effect. Nywow O noticed that it had doubled its Instagram following from just over 1,000 followers to more than 2,000 in a couple of months.